Abstract

To date, only a few efforts to develop a framework for universal ethical principles of media and journalism that take full account of indigenous knowledge have been made. This paper tentatively demonstrated the importance of taking into consideration such knowledge for the examination of journalistic practice and when entering a debate on global media ethics; it suggested that a significant reconsideration of our theoretical approaches to do so must take place. It also suggested that the challenges to including traditional knowledge or indigenous and traditional epistemologies in such framework go beyond the sole issue of ‘culture’ and local epistemologies in the non-Western world. It argued that by deploying a more critical approach that takes into consideration the concept of domination and power – or struggle over domination and power – we may gain a better understanding of why there are many complexities involved in the development of such ambitious project as the one of global media ethics

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